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“We’d love to get hold of more of it, but they’re not keen to share though we’re in discussion with a few of them,” says Robin Dunbar, professor of evolutionary psychology at Oxford University and author of The Science of Love and Betrayal.
“They have a huge database and they also can follow couples’ stories through, which hasn’t been possible so far.” For most of history, using a third party to help you find love was the norm.
“I’ve found a tendency for the 'grass is greener mentality’ to set in, where the person they’ve set their sights on seems great until they decide to check out 'just a few more profiles’ and spot an 'even better’ singleton,” warns relationship expert Dr Pam Spurr, author of Love Academy.
“I only wish I’d signed up years earlier, then Mark and I might have met sooner.
Nobody’s perfect, but for me, he’s as close as it comes.” Follow Telegraph World News on Twitter The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.
Cash-rich, time-poor professionals who already do everything from shop to socialise online, now see a search engine as the obvious gateway to love.
Scarred by their parents’ (or their own) divorces, this generation approaches affairs of the heart with the same pragmatism as it might buying a car or booking a holiday.
I filled forms about my interests, my opinions and my personal goals – which was having a family – something I’d been too frightened to mention to my exes in the early days for fear of scaring them off.